UG - Any Graduate,B.A,B.B.A,B.Com,Diploma - Management, Vocational Course, Other Specialization,Other Graduate - Any Specialization PG - Post Graduation Not Required

Pre-Requisite Skills

The success of the MRE will be dependent upon first class communication and research skills.

Communication

The Marketing Research Executive must have excellent spoken and written English. The job will be based around sending and receiving e-mails and the MRE will need to be confident with establishing and developing relationships with third party contacts through written only communication.

Research

The MRE will need to research the communities and subject behind the subject of each book they work on.

Skills to Develop

Further skills that will enable the Marketing Research Executive to achieve their objectives include:

 Negotiation

 Campaign Management

Person Spec

 The MRE will be working on contacting a large number of people and websites with details of Packt books; therefore, they need to be pro-active with determined a persistent but assertive attitude

 The candidate’s focus will be on producing a large amount of traffic to the website, which requires a results-driven approach to their work

 The candidate will be working within a team environment; however they will also be working as an

individual towards set goals and objectives. Therefore, they need to demonstrate the confidence, ability and motivation to work in both situations

Key Performance Indicators

1. The amount of traffic driven to PacktPub.com each month as a result of scheduled promotions. This is broken down into:

a. New traffic from new sites

b. New traffic from existing sites

c. Existing traffic from existing sites

2. The number of websites and reviewers sourced for each book

3. The number of initial prospect e-mails sent to websites and reviewers for each book worked on

4. The number of these prospect e-mails that are replied to

5. The number of review copies sent out for each book worked on

6. The number of book reviews successfully published

7. The number of websites on which articles are published

Summary of the Position

The main objective of the Marketing Research Executive is to strategically drive traffic to specific book pages on Packt’s website by managing the online marketing of Packt’s titles.

Activities

The Marketing Research Executive position will be responsible for implementing complete marketing campaigns for Packt titles. This will involve developing and subsequently delivering comprehensive marketing plans to ensure that books receive maximum visibility online.

The Marketing Research Executive will build up and manage relationships with websites that will generate a consistent and large number of visitors to www.PacktPub.com. The Marketing Research Executive will maximise traffic from websites by marketing Packt’s books, delivering a complete range of activities and promotions.

 Research

 Campaign Management

 Communication

 Negotiation

 Reporting

Packt is a fast growing international IT book publishing company based in Birmingham, UK and Mumbai, India. We are at the cutting edge of innovation in publishing with a unique strategy of publishing highly focused books on new and ground breaking technologies.